Tuesday, August 05, 2008

AWF phenomenon

I heard a bit of commentry about the way to guage the success of a public transport solution referred to as the AWF phenomenon (or Attractive White Female phenomenon) which researchers have found is a key indicator of the successful uptake.

The idea is that if attractive white females start riding on trains/buses they can be considered clean, safe and reliable.

Everyday the trains I'm catching are clean, safe and (mostly) reliable, however they are also over-crowded, loud and staffed by often less-than helpful, seemingly bitter conductors (not all, just enough for me to warrant a mention).

In the past 12months I have been riding the trains, they have steadily become busier and busier. More carriages have been added and each new timetable release has included more frequent trains, so even if you miss a train, generally you wont have to wait too long for the next one (especially during peak hour).

Further to that, I think it's fair to say there are quite a few AWFs riding on the trains, along with all other sub-categories of people... seemingly all not put off enough by the short-comings to cease riding them.

2 comments:

Whittles said...

You have to agree that there is merit in the phenom of the AWF.

I take Birkenhead buses and at the right time of day there are plenty of attractive ladies (and men if thats what you are into) on what I beleive is a safe and efficient, if not a little overcrowded service from the shore.

Statler said...

I definately appreciate why AWFs can make the thought of catching a bus or train more appealing... hopefully we'll see more of them!